Susie Faux is a British fashion entrepreneur and pioneer of the concept of capsule wardrobes. She is credited with coining the term “capsule wardrobe” and promoting the idea of investing in a few quality pieces of clothing that can be mixed and matched to create a variety of outfits. Faux’s approach to fashion has been influential in promoting a more sustainable and mindful approach to dressing.
Susie Faux was born in the United Kingdom in 1948. She grew up in the coastal town of Southend-on-Sea and studied fashion design at the Southend College of Technology. After completing her studies, Faux began her career as a fashion buyer for the department store Browns in London.
In 1970, Faux opened her own boutique in London’s West End called Wardrobe. The store’s concept was based on Faux’s idea of a capsule wardrobe, which she defined as “a collection of a few essential items of clothing that won’t go out of fashion, and which can be augmented with seasonal pieces.” Faux’s boutique offered a selection of high-quality basics that could be mixed and matched to create a variety of outfits. The store was an instant success and attracted a loyal following of customers who appreciated Faux’s approach to fashion.
Faux’s concept of a capsule wardrobe was revolutionary at the time, as it challenged the prevailing fast fashion trend and encouraged a more thoughtful and mindful approach to dressing. Faux believed that investing in a few high-quality pieces of clothing was a more sustainable and cost-effective approach to fashion than buying lots of cheap, disposable items.
Faux’s capsule wardrobe concept consisted of a few essential items, including a coat, a jacket, a skirt, a pair of trousers, a dress, and a blouse. These items could be mixed and matched to create a variety of outfits, and could be supplemented with seasonal pieces to keep the wardrobe fresh and up-to-date.
Faux’s approach to fashion was not just about creating a functional and versatile wardrobe, but also about promoting a more sustainable and ethical approach to dressing. Faux believed that by investing in high-quality clothing that would last for years, rather than buying cheap, disposable items, people could reduce their impact on the environment and support more ethical and sustainable practices in the fashion industry.
Faux’s concept of a capsule wardrobe has had a lasting impact on the fashion industry, and her approach to dressing has become increasingly relevant in today’s world of fast fashion and overconsumption. Faux’s ideas have influenced a new generation of designers and fashion entrepreneurs who are promoting more sustainable and mindful approaches to dressing.
Faux’s approach to fashion has also had a significant impact on the way that people think about their relationship with clothing. By encouraging people to invest in high-quality pieces that will last for years, Faux has helped to promote a more mindful and sustainable approach to dressing. This approach is not just about creating a functional and versatile wardrobe, but also about considering the environmental and social impact of our clothing choices.
Faux’s legacy can be seen in the growing popularity of sustainable fashion brands that are focused on creating high-quality, timeless pieces that can be worn for years. Many of these brands are adopting Faux’s capsule wardrobe concept, and are offering collections of versatile, mix-and-match pieces that can be worn in a variety of settings. Her approach to dressing has challenged the prevailing fast fashion trend and encouraged a more sustainable and mindful approach to fashion. Faux’s ideas are more relevant than ever in today’s world of overconsumption and environmental concerns, and her legacy can be seen in the growing popularity of sustainable fashion brands that are focused on creating high-quality, timeless pieces that are versatile and can be worn for years.